Architecting Value

Beware of Watermelons

Microsoft is a company that heavily leverages scorecards for managing performance. Our CIO's scorecard has nearly 100 separate metrics that are used to evaluate his performance - indicated by green, yellow, or red.  Recently, he cautioned us about scorecard "watermelons," that is, items that appear green on the scorecard but are actually significantly underperforming and should be red. This happens when the scorecard fails to capture the right measure.

 

I recently had a "watermelon" experience that should be a standard risk to look out for on business architecture engagements, especially if you suspect that the organization is not strategically mature. I had an executive sponsor insist that we conduct an engagement for his organization as they were undergoing a major strategic shift. He made available some of his managers who committed nearly 20% of their time to helping us create the strategy deliverables.

 

This engagement appeared green on our scorecard since we had executive sponsorship, commitment from the client, and were making progress on the deliverables. The only problem was that the people we were working with didn't really know what the strategy was. The executives had kept the strategy close to the vest and the managers we were working with were taking their best guess.

 

This internal disconnect with the client wasn't discovered until the end of the engagement when the SOAP was presented for validation. The executives were expecting something that articulated their transformational strategy and instead something that showed incremental improvements. We were green when it came to the engagement but bright red when it came to the actual content .

 

It was a terrific lesson - I had allowed the fact that I had engagement from the client obscure the fact that I didn't have the right level of engagement. In retrospect, I should have structured more frequent and earlier reviews with the sponsor to ensure that we were going in the right direction. The deliverables that I'm prescribing are primarily listening devices - they should be used often to validate whether you are on the right track to avoid watermelons.

Using SOAPs to Gauge Strategic Maturity

Many people who work in IT organizations labor under the assumption that their business clients have a clear understanding of their strategy - it is simply waiting on a shelf for someone to ask for it. The reality, of course, is that maturity varies from truly visionary organizations to the constant fire drill teams. I've found that the development of the SOAP can be a good indicator of my clients' strategic maturity which is why the process is just as important as the end deliverable.

 

For an organization that is mature in it's strategic discipline, the SOAP is a painless exercise. They can articulate their vision and mission; they have clear understanding of their priorities and the outcomes they're driving and the actions they need to take to get there. This is - at most - a 2-3 hour workshop with a week to tweak over email and perhaps a follow-on meeting for validation.

 

Immature organizations struggle with SOAPs. They may question the value of the activity, since the organization's strategy should already be obvious to everyone who's involved. Their strategic priorities will read like motherhood and apple pie -  "Beat the competition," "Grow Revenue" and "Satisfy Customers."  I had a client once that even articulated that their strategic priority was to "Win Everywhere."

 

(A priority should be more specific and actionable. A simple test I use is to ask myself - if I were a general (or a VP), could I use the priority  to answer credibly what my strategy is? Example: "General, what is your strategy to win the battle?" "My strategy is to 'Win Everywhere.'")

 

A key indicator of low strategic maturity can be gleaned from how the SOAPs are constructed. If the construction is generally top-down, the maturity is tends to be higher than when the activity is bottom-up. Low maturity organizations will begin with a focus on the imperatives which amounts to documenting their current and near-term initiatives. They will then articulate priorities by categorizing the imperatives.

An organization with a strong understanding of its strategy, however, does not need to categorize imperatives to identify priorities. It can easily define the priorities and organize imperatives which fit the priority.

 

Knowing the strategic maturity of the organization won't directly benefit the organization - it's really helpful for you to know how to handle the organization throughout the engagement. The value of the work will be obvious to the strategically mature organization; you will spend much more time explaining the value to organizations that are less mature. Managing those expectations will be critical to your success. 

 

The Strategy on a Page

 The purpose of a business strategy is  to set direction and priorities of an organization. It is the job of the business architect to understand, interpret, and articulate the strategy so that it can be operationalized. I've mentioned earlier that I do not think it is the role of the business architect to develop the business strategy.

I've had strong success with business executives using a tool to concisely describe the elements of their strategy in a single page (depicted below). This strategy-on-a-page (SOAP) serves as a useful listening device for interpreting the strategy and communicating it to other stakeholders.  Since I introduced the format to Microsoft a year ago, it has gained broad adoption across business and IT for articulating the business strategy. 

The SOAP is tightly aligned to the elements of strategy that I described earlier. It begins with a statement of the organization's vision. This is usually an aspirational statement of ultimate end state for the organization. I've also used it to describe 3-5  year  visions, especially when the organization is about to engage in a major transformation.

 

The second component is a statement of the organization's mission. This is a description of what the organization does. Most organizations have one handy so it's fairly easy to cut-and-paste into the SOAP. One of the purposes of this deliverable is to help determine if there are alignment issues within the strategy. The description of the mission should align with the vision - if it doesn't that is a good opportunity to  have a discussion around that disconnect.

 

Priorities represent the 4-6 major things that the organization will focus on to achieve it's vision over the next 36-60 months. I explain to my clients that these are their strategy's "big rocks." I've heard these also referred to as "themes" or "pillars." Whatever you call it,  try to make them as specific as possible -  many businesses, especially those that are run bottom up, will use priorities as classification buckets for the imperatives underneath - this causes them to use simple words to describe the priorities rather than full statements.

 

Imperatives are the key set of actions that the organization will undertake in order to realize it's 3-year vision. These should be operational rather than aspirational. Generally, these things are well-understood but be sure to confirm that they are not short-term 12 month actions.

 

Outcomes and measures are a description of the desired outcomes and how they are measured. Although it is nice to be able to tie them to each priority, in some cases, the outcomes will cross multiple priorities. It should be noted that you are documenting specific business outcomes, not actions, i.e. the outcome might be described as the number of new customers acquired as opposed to the deployment of a particular system (which enables the customer acquisition).

 

I've had good traction with the SOAPs since I introduced them to Microsoft IT. This format is used by all MSIT business architects to describe their business strategies. Tony Scott, our CIO, has declared in meetings with our business clients that he "loves SOAPs" as they provide him with an easy way to talk about business strategy with his stakeholders. We've found that a number of our business clients are using the SOAPs as an easy tool to talk about their business strategy. On the IT side, our solution managers are using them to anchor discussions about priorities, i.e. "Should we do this? It doesn't map to the SOAP for the business." A VP for another business division seized on the format and mandated that each of his directs produce one. If you decide to use this format, I'd love to hear back about how well it works for your company.

Getting to Value

 

In my previous post, I mentioned that I see the business architecture as the primary bridge between strategy and operational execution. The primary function of the business architect is to translate the strategy into a plan for investments over time. This is not to suggest that there aren't other roles for the business architect to play in solution planning and design but this first function is where the business architect delivers the most value.

The figure above provides a high level view of the five phases of business architecture engagements. I use this graphic to explain the engagement to my clients . It is a simplistic depiction - the actual engagement is far from linear - but it does serve as a good communication tool for helping the clients understand the analytical approach.

 

The first phase is strategy articulation. I've said before that the role of the business architect is not to define the business strategy but to articulate it in a way that it can be easily consumed. Assuming the business is mature about their strategy, this is not a difficult exercise and can be done quickly.

 

The second phase is defining the capabilities that enable the strategy. It is helpful if you already have a map of capabilities for the business (more on this in a later post). If it exists, then it's a matter of reviewing existing capabilities to determine which are impacted. If not, it's a matter of defining what new capabilities are needed in order to enable the strategy.

 

Phase three is the assessment of the capability. This is sometimes confused with capability definition and the two activities are related but are distinct. The goal of this phase is to evaluate each existing capability to determine how well it can support the strategy. This is also where dependencies between capabilities are identified. There are multiple ways to assess the capability: heuristics, benchmarking, and more - much depends on the engagement  and I'll address this in several posts to come.

 

The fourth phase is analysis and prioritization of the capabilities. This is time spent understanding the data that has been accumulated and searching for insights or gaps that require further analysis. This is also where you align strategic-level priorities with operational-level priorities.

 

Finally, the sum of all the steps above lead to a prescriptive plan and ordering  of activities and investment - a roadmap - of how to deliver the capabilities to the desired level of performance in order to enable the strategy.